When Google Decides to Use AdWords And AdSense For Nexus One
In case you haven’t noticed, the Nexus One is everywhere. But what I enjoyed most was this post where someone was clearly having a bad time dealing with Nexus One ads. Of course, when you live out of AdSense and that you do in your power to have relevant ads shown on your website’s page in order to have better earning per click and click-through rate, it is very frustrating to still find out that ads that have nothing to do with your content show up on your website.
So what happens here is that Google is using not only using it’s influence to get content producers and bloggers of all kind to write about the Nexus One, but it is using it’s huge network of AdSense partners for the purpose of pushing for more ads. And guess what, all this extra traffic is free!
Of course, Google still has to pay when people click on those Nexus One AdSense links. However, when these ads it shows on irrelevant pages, chances of people clicking on them are lower. However, people are still exposed to the ad. Meaning that people are heavily exposed to the message of ‘Nexus One is out there, buy one!’ for a fraction of the price if Google paid for had it dealt with high traffic websites.