Main Reason Why Chrome OS Will Fail

2010 January 9
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by Kyle Morgan

I generally tend to be skeptical about product that are too innovative and Chrome OS is just one of them. Well, if we take a deeper look at what is happening with Chrome OS, we will notice that it is increasingly turning into a traditional OS, losing in its way all those so-called benefits over Windows OS.

Here lies the main issue with Chrome OS. If it is too innovative, that market is not ready for it, and that it has to change it’s functionality to resembles already existing products, nothing will be left but genius marketing campaign to convince people that it is different from existing products, but that it operates in the same way!

Of course, many examples of this kind of marketing campaign are known to history but they seldom happen in the technology industry. Today’s consumers are increasingly tech-savvy and very much critical to sales tactics. Therefore, Google will have to come up with real benefits or it will fail to cash-in from the effort spent on Chrome OS.

One Response leave one →
  1. January 9, 2010

    Most people do not appreciate tactics, but this is Google we’re dealing with. I’d say the general public feels that Google is still the alternative to the large, evil corporations that dominate the industry, despite being a major player it self. Maybe that will help it succeed.

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