Bing as a Promotion Tool For Microsoft

2009 August 8
by Kyle Morgan

It appears that Bing prioritizes pro-Microsoft pages, as search on Bing for the phrase, “Why is Windows so expensive?” returned “Why are Macs so expensive”. All would agree to say that this partiality is questionable and that it turns Bing into a platform for promotion more than a search engine.

Now when I first read the above blog post, I remembered right away that the deal between Microsoft and Yahoo was that Yahoo uses Bing search engine. As a result, pro-Microsoft content will be fed to Yahoo search engine users. From my opinion, this is just another way for Microsoft of taking over Yahoo. I don’t know what happens inside Yahoo for letting something like this go, but it all looks like major transformations are coming for the Sunnyvale guys.

So here is the picture: Microsoft wants to take over Yahoo, but it doesn’t happen. After rounds of negotiation, the deal is that Microsoft will license its new search engine to Yahoo. Now, we just find out that Bing is just an advertising platform. So what’s next? Well, Yahoo users should just switch to MSN. Why get exposed to second hand advertising. Let’s all go to the source!


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